Solution

Purchasing
Wholesalers
Purchasing Organisations
Retailers
Caterers
Operations
Problem
Manual purchase order (PO) processes create major inefficiencies in food supply chains. Procurement teams often spend up to 40% of their time on repetitive administrative work such as preparing and sending POs, verifying supplier details, and manually following up on order status. These tasks add little strategic value and slow down supply chains, particularly in industries dealing with perishable goods where delays in PO creation can quickly lead to stock shortages or excess inventory.
On top of this, human error rates in manual processing exceed 15%, resulting in incorrect deliveries, shipment delays, and costly returns. Mistakes with product codes, pricing, or delivery instructions not only disrupt operations but also damage supplier trust.
The financial consequences of these inefficiencies are significant, with short and delayed deliveries costing supply chain companies between 1% and 6% of their total revenue. A lack of real-time visibility into order data makes it difficult to manage inventory effectively, leading to further operational challenges and customer dissatisfaction.
While EDI (Electronic Data Interchange) has long been used to automate POs, it is increasingly seen as outdated. EDI systems are costly to implement, rigid in design, and require lengthy integration cycles and ongoing technical support. As a result, many businesses fall back on stopgap measures such as spreadsheets or email automation, which still leave gaps in efficiency, flexibility, and accuracy.
Solution
Leveraging the Cerve API, companies can eliminate the friction and rigidity of legacy ordering systems by automating the entire PO lifecycle from creation to delivery confirmation with high precision and accuracy; all within a single integration framework.
Build purchase orders directly from supplier catalogues with the correct SKUs, units, and prices.
Verify product availability in real time before an order is placed.
Validate prices against live supplier data and past orders to prevent misquotes or overcharges.
Generate draft orders showing full costs, discounts, and delivery terms before confirming.
Automatically split orders to ship available items now and flag unavailable items later.
Apply correct VAT rates on every order line for seamless finance reconciliation.
Suggest delivery slots that maximise shelf life for perishable goods.
Solution Impact
Customers who implemented our API for this use case experienced the following improvements in their business.
80%
Reduction in procurement admin time
55%
Reduction in EDI resources and costs
70%
Decrease in order errors
Customer Quote
“As we continue to put our customers first, we have partnered with Cerve to provide an improved customer experience across all digital platforms with order updates, confirmations, product data and prices and promotions. We invite all of our customers to integrate with us.”


Lana Bhikha,
Managing Director
Woods Foodservice