Incomplete and outdated product information remains a major challenge in the food industry, with more than a third of listings containing inaccuracies or missing details such as nutritional facts and allergens. This not only undermines customer trust but also exposes companies to compliance risks. Teams often spend 20–30 hours each week manually gathering and updating product data, a process that is slow, repetitive, and prone to error. Beyond inefficiency, the stakes are high: mislabelled or incomplete allergen data can trigger recalls costing up to $10 million on average, while missing certificates and poorly structured metadata hurt marketplace performance and search visibility.

Current approaches, including copying supplier data into spreadsheets or exchanging details over email, do little to solve the problem and often compound errors. Even established systems like EDI or PIM integrations fall short, as they lack the flexibility and real-time enrichment needed to keep data complete and accurate across channels. The result is a persistent gap between the industry’s compliance and customer experience requirements and the tools available to manage product data effectively.